Marketing budget != personnel budget. Former is thought of as generating income directly. Latter, ideally, generates income eventually but to non techies tech

Marketing budget != personnel budget. Former is thought of as generating income directly. Latter, ideally, generates income eventually but to non techies tech staff is an unfortunate requirement. Decades ago I was told by my sales-grown ceo that “only the sales force make the company money, the rest of you are just a cost centre”.