It's rooted in American marketing and lack of regulation. Many people don't view melatonin as the hormone it really is. Kinda wild we can buy unlimited amounts

It's rooted in American marketing and lack of regulation. Many people don't view melatonin as the hormone it really is. Kinda wild we can buy unlimited amounts of it with no regulation. Pretty cheap too. I have yet to hear a clinical neurologist actually recommend melatonin for sleep management. It is highly disruptive and while you may feel you slept well, there will be nagging consequences which result in negative net gain.