It's often not a surprise when I read about something that's been around for a while which is closing down, and a) it's something I should be likely to run into

It's often not a surprise when I read about something that's been around for a while which is closing down, and a) it's something I should be likely to run into, either because it's where I live, or it has something to do with things that I follow regularly, and b) I've never heard of it. This happens with restaurants where I live, and it happens with tech companies or features or divisions of companies. If your thing isn't getting noticed in the mass media or the social media, then it's unlikely to be as successful as things that are getting noticed. You don't even have to spend money on advertising or PR - as Tesla has shown - you just have to make a name for yourself somehow (not that Tesla is how I would do anything).