Failure isn't a strategy but it's a very likely outcome that you have to plan for. A startup fails to raise each successive round something like 67% of the time

Failure isn't a strategy but it's a very likely outcome that you have to plan for. A startup fails to raise each successive round something like 67% of the time. [1] Of course you have to work on something you care about, but I think 'something you care about' can be a meaningful business that creates value to customers. Once you have traction you'll start to love it - or you won't. You only fail when you stop trying. [1] https://medium.com/journal-of-empirical-entrepreneurship/dissecting-startup-failure-by-stage-34bb70354a36 https://medium.com/journal-of-empirical-entrepreneurship/dis...