The grow fast part is key. If you can out spend your competition and out grow them it is much easier to monopolize your market. That is how you become a FAANG.

The grow fast part is key. If you can out spend your competition and out grow them it is much easier to monopolize your market. That is how you become a FAANG. Not all businesses have that potential however - which is why so many fail. Failure in this case does not necessarily mean the business is not successful - simply not successful enough.