"...humans have a limited cognitive capacity for reasoning when searching for a solution within a problem space. Given the relatively small size of our brain’s

"...humans have a limited cognitive capacity for reasoning when searching for a solution within a problem space. Given the relatively small size of our brain’s working memory, we can only consider a few aspects of any situation and can only analyze them in a few ways... The first step in any problem-solving episode is representing the problem, and to a large extent, that representation has the solution hidden within it (pp. 8-9)." Always love a good economics quote -- behavioral economics, cognitive costs and etc are, generally speaking, awesome topics. See recent edge posting: http://edge.org/3rd_culture/thaler_sendhil08/class4.html http://edge.org/3rd_culture/thaler_sendhil08/class4.html Not a designer so the rest of the article doesn't apply to me as much...