Customer needs to help you build the right product that solves the problems of the users. What is the use of even building a flashy product that no one uses? Id

Customer needs to help you build the right product that solves the problems of the users. What is the use of even building a flashy product that no one uses? Identifying user needs is a Continuous process you do it at all stages of the product from building to the growing product. There could also be a lot of pitfalls in the process.