Lack of codec support without hoop jumping (Boxee has solved this) - You don't think you can just run VLC and/or FFMpeg? Also this is for embedded systems on

Lack of codec support without hoop jumping (Boxee has solved this) - You don't think you can just run VLC and/or FFMpeg? Also this is for embedded systems on TV's most of them run hardware video decoders for the most popular codecs anyway. Lack of content (Apple and Amazon are in the process of fixing this, but Ubuntu won't have the weight to get Big Content on board) - Amazon could be a provider on this system. I doubt Ubuntu really wants to be doing content deals. Instead they want to be more of a Roku or boxee model and let content come to them. Linux hardware is a pain to hook up to HDTVs - Read the article again this is Ubuntu embedded into TVs no hookup necessary. Unity interface is poorly suited for 10-ft interaction - They seem to be addressing this. Existing players (Apple TV, XBox 360, Boxee, etc. -- even Google TV!) are more mature and have had time to strike content deals - This is really the only decent argument you've got.