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I don't understand how it makes sense for PepsiCo to want consumers to think that way, because rectifying the fault would involve consumers purchasing less from
by tome 4y ago
I don't understand how it makes sense for PepsiCo to want consumers to think that way, because rectifying the fault would involve consumers purchasing less from PepsiCo.
- s1artibartfast 4y agoThe belief, as I understand it is that it is not the consumer's fault, but PepsiCo's. Therefore, consumers should not have to change any behavior, but PepsiCo should have to clean up the bottles. Within this belief framework, if PepsiCo wants people to still buy bottles but recycle, Pepsico is evading the clean up and passing it on to the consumers/public.