Right idea. Possibly too soon so maybe the wrong time. But more likely just the wrong company and wrong strategy. Gaming is not in Google's DNA and they lacked

Right idea. Possibly too soon so maybe the wrong time. But more likely just the wrong company and wrong strategy. Gaming is not in Google's DNA and they lacked the will to make the required investments to break into the industry (this was clear when it shut down it's internal game studios) They launched on the cusp of a new console generation with last gen tech. They made big claims about 4k/60 but in reality games performed on par with a PS4 Pro (which was about 3 years old at the time of Stadia's launch). They never updated the hardware after 9th generation consoles came out the following year. They did not launch with a big exclusive AAA first party game. There was no killer app. No Halo, no Mario, no God Of War. They were totally reliant on third party publishers porting cross platform games over. The only people with a compelling reason to use it were those with fast internet but no console/PC because it wasn't better graphically than incumbents and had no major exclusive games. Microsoft's GamePass in the cloud model (or something like it) is likely the one that will catch on. Netflix of gaming. Digital consumption is moving to all you can eat subscriptions. Google model was "own" games in the cloud. It's a bit like buying digital copies of movies vs Netflix/Disney+/HBO Max. The subscription model appeals to a wider market if it can be priced right.