The issue isn’t taking equity. In theory, taking equity aligns incentives between the agency and founder for the long term. The issue is with how these firms a

The issue isn’t taking equity. In theory, taking equity aligns incentives between the agency and founder for the long term. The issue is with how these firms are marketing themselves to founders. It’s misleading and clouds the (already cloudy) entrepreneurial support space. I wish I could post examples but that would be inappropriate.