> Apparently selling a product that trades on a reader's feelings of inadequacy has always been a reliable business plan. A big aha! moment for me was reading

> Apparently selling a product that trades on a reader's feelings of inadequacy has always been a reliable business plan. A big aha! moment for me was reading up on older civilizations: archaeologists would discover golden jewelry, but also bronze replicas, which were affordable by the lower classes who couldn’t afford gold, but still wanted to project an image of opulence. The more things change, the more they stay the same.