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That's exactly why ads are pushed on TV, is it not? They're called direct to consumer but they really aren't for the consumer...they're for doctors to conscious
by exq 4y ago
That's exactly why ads are pushed on TV, is it not? They're called direct to consumer but they really aren't for the consumer...they're for doctors to consciously or subconsciously gain a favorable opinion about the drug by hearing about it frequently.
- refurb 4y agoNo, it’s patient advertising. That’s why it includes messages “ask your doctor about”. There is separate physician marketing that is much more sophisticated. Look at the FDA research on it including a survey of doctor on the impact. https://www.fda.gov/drugs/information-consumers-and-patients-drugs/impact-direct-consumer-advertising https://www.fda.gov/drugs/information-consumers-and-patients... “Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit. About the same percentage of physicians thought the ad made their patients more aware of possible treatments.”