I think Google is hobbled by this belief. They place their "ethics" above doing well in the market. This is evidenced by the degradation of their search resul

I think Google is hobbled by this belief. They place their "ethics" above doing well in the market. This is evidenced by the degradation of their search results to prevent the spread of misinformation. Because of this they dropped most results that come from forums from their search results. The market will just have to correct them. They are even saying they might stop releasing research because they are worried about the ethics of their competitors. That will just be a disaster for technology. No wonder Sergei and Larry aren't that excited about the company anymore.