Kahneman discusses the peak-end (https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule) and how the ending is

Kahneman discusses the peak-end (https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule) and how the ending is as important as the best or worst part of an experience. You can't control your peak popularity but you can and should manage the end.