That's basically how it is here in Japan too, with the added bonus that the site supports English really well, and auto-translates stuff that isn't in English.

That's basically how it is here in Japan too, with the added bonus that the site supports English really well, and auto-translates stuff that isn't in English. Prices are almost always lower than elsewhere, shipping is free for anything over 2000 yen, and while the return process isn't fantastic (you have to physically take it to the post office), it's free and it exists, which is more than I can say for the competition. The free returns alone is a big reason to shop on Amazon here. Most Japanese retailers will not accept returns without a very good reason (e.g. product defect). The site design is much better and easier to use too; Japanese companies are notorious for having truly awful UIs and web design.