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> jamming cell phone service is illegal. My local Macy's has found a workaround: thick walls. Ain't no way you're checking the price on Amazon inside their fou
by gnicholas 4y ago
> jamming cell phone service is illegal.
My local Macy's has found a workaround: thick walls. Ain't no way you're checking the price on Amazon inside their four walls!
- kube-system 4y agoJokes aside, the walls are probably thick because Simon Property Group gets better insurance rates.
- gnicholas 4y agoThe thick walls did precede smartphones, but when I found out that Macy's tracks customers via in-store wifi, [1] I wondered if they might keep using thick walls in the future, to ensure that customers have to use the wifi. 1: https://abcnews.go.com/Technology/retailers-tracking-shoppers-locations-real-world/story?id=47825826 https://abcnews.go.com/Technology/retailers-tracking-shopper...
- kube-system 4y agoAs I understand, bluetooth beacons are really the go-to for this. https://www.shopify.com/retail/the-ultimate-guide-to-using-beacon-technology-for-retail-stores https://www.shopify.com/retail/the-ultimate-guide-to-using-b... https://www.nytimes.com/interactive/2019/06/14/opinion/bluetooth-wireless-tracking-privacy.html https://www.nytimes.com/interactive/2019/06/14/opinion/bluet... I don't really think their marketing team is getting involved in determining the electromagnetic characteristics of the construction materials used in their locations, if much at all. And while Macy's does own a notable amount of property, much of their real estate is leased. And yet more of the property they own, they did not build. The reason that commercial construction from the 1980s interacts with your phone's signal is the same coincidental reason it will likely do the same in 2040: steel and masonry are good for large commercial buildings.