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Twitter didn't have a keyword list to exclude after being in the business for like 20 years? They needed ad buyers to manually contact them and then needed some
by luckylion 4y ago
Twitter didn't have a keyword list to exclude after being in the business for like 20 years? They needed ad buyers to manually contact them and then needed someone to add that with a developer?
- dragontamer 4y agoIIRC, those tools were in an incomplete state before the takeover... but at least they were somewhat working and Twitter's executives were prompt in responding to any issues. But the APIs have been degenerating rapidly after the takeover. When the tools aren't working as expected, the advertisers then emailed Twitter's API teams. All of those teams have been dismantled, the executives have been fired. With no one left to contact, the advertisers have begun to leave.
- luckylion 4y agoThat's wild. Why is ad buying such a mess? Google's setup felt extremely outdated last I had to work with it. Is it just largely ignored because it's assumed that most buyers will work with some agency / platform that will integrate with the API and provide a better UI?