I don't think it's that necessarily; instead, you could pause Southwest advertisements until the next news cycle for example, or look for keywords in tweets and

I don't think it's that necessarily; instead, you could pause Southwest advertisements until the next news cycle for example, or look for keywords in tweets and avoid showing SW ads near such tweets (e.g. normally you want a SW ad near tweets with "airport" but for the next 5 days you want the opposite approach)