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If I were an advertiser (and I have in the past), I would look at the metrics of engagement for my ads to assess their efficacy, not talk to a representative. E

If I were an advertiser (and I have in the past), I would look at the metrics of engagement for my ads to assess their efficacy, not talk to a representative. Either you're happy with the revenue lift or you're not. To say that ad sales has to be a manual, high touch channel is simply wrong. Perhaps you have staff on hand for large accounts, but why would e-commerce drop shipping headphone company #7 need to talk to a human?

dragontamer 4y ago
I'm talking about the $100+ Million advertisers, not small ones like you. Disney is most interested in making sure that Mickey Mouse / Winnie the Pooh / Zootopia is not accidentally shown next to furry porn. Southwest doesn't want its ads shown next to airplane disasters. Kellogs doesn't want "Itsssss GREAT" being shown next to the Ukrainian War. As I said before: you can't predict the "X is being shown next to Y, please stop that" problem. Its impossible to predict X, its impossible to predict Y. You just gotta have email lines with these big companies and promptly issue your programmers / machine learning / data scientists the new algorithms to keep advertisers happy. ------- Twitter is 100% the grounds where furry porn, Airplane Disasters, and Ukrainian War disasters are constantly being discussed and shared. Advertisers want protection of their brand, despite the online discourse.
- luckylion 4y ago
  Twitter didn't have a keyword list to exclude after being in the business for like 20 years? They needed ad buyers to manually contact them and then needed someone to add that with a developer?
  - dragontamer 4y ago
    IIRC, those tools were in an incomplete state before the takeover... but at least they were somewhat working and Twitter's executives were prompt in responding to any issues. But the APIs have been degenerating rapidly after the takeover. When the tools aren't working as expected, the advertisers then emailed Twitter's API teams. All of those teams have been dismantled, the executives have been fired. With no one left to contact, the advertisers have begun to leave.
    - luckylion 4y ago
      That's wild. Why is ad buying such a mess? Google's setup felt extremely outdated last I had to work with it. Is it just largely ignored because it's assumed that most buyers will work with some agency / platform that will integrate with the API and provide a better UI?
- TigeriusKirk 4y ago
  Southwest and Disney continue to advertise on Twitter, so I assume they're satisfied with the tools in place.

dragontamer 4y ago

I'm talking about the $100+ Million advertisers, not small ones like you. Disney is most interested in making sure that Mickey Mouse / Winnie the Pooh / Zootopia is not accidentally shown next to furry porn. Southwest doesn't want its ads shown next to airplane disasters. Kellogs doesn't want "Itsssss GREAT" being shown next to the Ukrainian War. As I said before: you can't predict the "X is being shown next to Y, please stop that" problem. Its impossible to predict X, its impossible to predict Y. You just gotta have email lines with these big companies and promptly issue your programmers / machine learning / data scientists the new algorithms to keep advertisers happy. ------- Twitter is 100% the grounds where furry porn, Airplane Disasters, and Ukrainian War disasters are constantly being discussed and shared. Advertisers want protection of their brand, despite the online discourse.

luckylion 4y ago
Twitter didn't have a keyword list to exclude after being in the business for like 20 years? They needed ad buyers to manually contact them and then needed someone to add that with a developer?
- dragontamer 4y ago
  IIRC, those tools were in an incomplete state before the takeover... but at least they were somewhat working and Twitter's executives were prompt in responding to any issues. But the APIs have been degenerating rapidly after the takeover. When the tools aren't working as expected, the advertisers then emailed Twitter's API teams. All of those teams have been dismantled, the executives have been fired. With no one left to contact, the advertisers have begun to leave.
  - luckylion 4y ago
    That's wild. Why is ad buying such a mess? Google's setup felt extremely outdated last I had to work with it. Is it just largely ignored because it's assumed that most buyers will work with some agency / platform that will integrate with the API and provide a better UI?
TigeriusKirk 4y ago
Southwest and Disney continue to advertise on Twitter, so I assume they're satisfied with the tools in place.