Last week while on a very long (18+ hour) drive I heard either a podcast or a radio ad for a teeth alignment company and at the end it mentioned their web addre

Last week while on a very long (18+ hour) drive I heard either a podcast or a radio ad for a teeth alignment company and at the end it mentioned their web address: byte.com. They even spelled it out. I was curious and I just looked and it does look like they bought the domain last year. Kind of weird and sad.