Reminds me of this from Joel Spolsky's interview in Founders at Work: "I remember one of the stupidest things I ever wrote on Joel on Software. I was giving ad

Reminds me of this from Joel Spolsky's interview in Founders at Work: "I remember one of the stupidest things I ever wrote on Joel on Software. I was giving advice on writing technical specifications, and I said, "Be funny." The reason that was stupid was that I later realized that most people, when they try to be funny, aren't that funny. They just look kind of sad. That's like, "Be born to rich parents." It's not that useful advice for most people." I don't use Apple products so I'm not in the target market for this in any way, but count me among the people that think the painfully unfunny video hurts more than helps.