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Show HN: Product Hunt Launch Dashboard

45 points by danielxli 4y ago

danielxli 4y ago
We launched our product on Product Hunt today and thought it would be fun to share all of the metrics we're tracking associated with our launch. We followed several of the Product Hunt launch checklists including... * https://heyday.xyz/blog/how-to-launch-on-product-hunt/ https://heyday.xyz/blog/how-to-launch-on-product-hunt/ * https://www.producthunt.com/launch https://www.producthunt.com/launch Learnings so far * It's REALLY important to stack a bunch of upvotes right at midnight PST. We fell behind in the first hour, and it's quite tough to get back in the top 10 afterwards. Make more friends in Europe and Asia! * Launching on PH is fun, but not a lot of discovery seems to actually happen on the site. It seems like the winners from the initial batch of upvotes at ~2am PT generally stay the winners throughout the day * Some of the "how to launch" articles suggest that only getting "seasoned" accounts to upvote and comment is important. On the contrary, seems like a lot of the top 3 traffic is driven by fairly low quality interactions (not many comments and low quality comments)
- stevekemp 4y ago
  > It's REALLY important to stack a bunch of upvotes right at midnight PST Do you mean imply fake votes? Paid votes? Powerful friends? It was alleged in the past that producthunt was gamed to such an extent that it wasn't worth using, and your commentary reminds me of that.
  - danielxli 4y ago
    I was thinking legitimate votes (get 100 of your friends to stay up until midnight or get 100 friends in Asia to upvote at launch time). But certainly seems like there are a lot of people to help round up illegitimate votes as well. We had maybe ~5 people message us telling us we didn't get enough organic votes and they could guarantee us more votes to get us to spot #1-5
- synu 4y ago
  If you search Google for paid votes on Product Hunt, there are a ton of companies that offer what you're looking for.
tofuahdude 4y ago
I truly loath product hunt in its current state. It's just a game of who can get the most friends/bots to vote. Further, it is only relevant to those present in the echo chamber.
- dabeeeenster 4y ago
  Wholeheartedly agree. It's the most awful bay area echo chamber nonsense. Sorry for the negativity!
- danielxli 4y ago
  It's a shame since it's such a great concept though. Lots of companies need a place to launch!
- Existenceblinks 4y ago
  I think an event like 'products expo' behaves more authentic. Walk around, talk to people. This sucks when it comes to online.
alixanderwang 4y ago
ProductHunt is very gamified. You have to jump through their hoops to do well, reach out to "hunters" (these guys will put this badge on their twitter/linkedin) to post for you to get the boost from their following, schedule to launch at the perfect time, spam people to upvote you. People buy bots, PH doesn't care like HN does about voting rings or authenticity. We launched D2 to 629 upvotes on HN (https://news.ycombinator.com/item?id=33704254 https://news.ycombinator.com/item?id=33704254), and 1.3k on Reddit. I didn't want to fuck with all that ProductHunt checklist stuff and threw it on there and got 9 (https://www.producthunt.com/products/d2 https://www.producthunt.com/products/d2). In hindsight it was probably worth playing their game. It does get a lot of traffic. I just never visit the page because I know how gamified it is.
- danielxli 4y ago
  Interesting stats on HN vs. Reddit vs. PH!
- paulgb 4y ago
  I’m curious if there are any “success stories” out there -- anyone who played the game and felt it made a material difference to their success?
  - danielxli 4y ago
    Yeah! would love to hear if there are any of these
  - alixanderwang 4y ago
    oh i actually did play it a few years back when I launched Terrastruct (company behind D2). It was just a solo-effort bare bones project at the time, but I reached out to a hunter and all that. Got 112 upvotes (https://www.producthunt.com/products/terrastruct https://www.producthunt.com/products/terrastruct), and got a few paid subscriptions from it. It was a material morale boost at a time when I didn't know if anyone would find it worth paying for. We've since grown a lot. In total it was only like $20/mo, but felt like a big success to me at the time. I guess I A/B tested playing the game vs not playing the game, as much as one can.
yawnxyz 4y ago
that's a great way to show off your use case with Plus Docs! This actually makes me want to check out and sign up for Plus more than the other show HN link.
- danielxli 4y ago
  Thank you! The best way to understand it is really just to see it in action :)
Existenceblinks 4y ago
I rather want some kind of marketplace that's more like solutions <-> problems matching, not maker "community". For example, identifying business problems is hard, the platform should solve "Could these companies' problems be solved by my solutions" problem. Name it realbusinessproblems.com

45 points by danielxli 4y ago

We launched our product on Product Hunt today and thought it would be fun to share all of the metrics we're tracking associated with our launch. We followed several of the Product Hunt launch checklists including... * https://heyday.xyz/blog/how-to-launch-on-product-hunt/ https://heyday.xyz/blog/how-to-launch-on-product-hunt/ * https://www.producthunt.com/launch https://www.producthunt.com/launch Learnings so far * It's REALLY important to stack a bunch of upvotes right at midnight PST. We fell behind in the first hour, and it's quite tough to get back in the top 10 afterwards. Make more friends in Europe and Asia! * Launching on PH is fun, but not a lot of discovery seems to actually happen on the site. It seems like the winners from the initial batch of upvotes at ~2am PT generally stay the winners throughout the day * Some of the "how to launch" articles suggest that only getting "seasoned" accounts to upvote and comment is important. On the contrary, seems like a lot of the top 3 traffic is driven by fairly low quality interactions (not many comments and low quality comments)

stevekemp 4y ago
> It's REALLY important to stack a bunch of upvotes right at midnight PST Do you mean imply fake votes? Paid votes? Powerful friends? It was alleged in the past that producthunt was gamed to such an extent that it wasn't worth using, and your commentary reminds me of that.
- danielxli 4y ago
  I was thinking legitimate votes (get 100 of your friends to stay up until midnight or get 100 friends in Asia to upvote at launch time). But certainly seems like there are a lot of people to help round up illegitimate votes as well. We had maybe ~5 people message us telling us we didn't get enough organic votes and they could guarantee us more votes to get us to spot #1-5
synu 4y ago
If you search Google for paid votes on Product Hunt, there are a ton of companies that offer what you're looking for.

tofuahdude 4y ago

I truly loath product hunt in its current state. It's just a game of who can get the most friends/bots to vote. Further, it is only relevant to those present in the echo chamber.

dabeeeenster 4y ago
Wholeheartedly agree. It's the most awful bay area echo chamber nonsense. Sorry for the negativity!
danielxli 4y ago
It's a shame since it's such a great concept though. Lots of companies need a place to launch!
Existenceblinks 4y ago
I think an event like 'products expo' behaves more authentic. Walk around, talk to people. This sucks when it comes to online.

alixanderwang 4y ago

ProductHunt is very gamified. You have to jump through their hoops to do well, reach out to "hunters" (these guys will put this badge on their twitter/linkedin) to post for you to get the boost from their following, schedule to launch at the perfect time, spam people to upvote you. People buy bots, PH doesn't care like HN does about voting rings or authenticity. We launched D2 to 629 upvotes on HN (https://news.ycombinator.com/item?id=33704254 https://news.ycombinator.com/item?id=33704254), and 1.3k on Reddit. I didn't want to fuck with all that ProductHunt checklist stuff and threw it on there and got 9 (https://www.producthunt.com/products/d2 https://www.producthunt.com/products/d2). In hindsight it was probably worth playing their game. It does get a lot of traffic. I just never visit the page because I know how gamified it is.

danielxli 4y ago
Interesting stats on HN vs. Reddit vs. PH!
paulgb 4y ago
I’m curious if there are any “success stories” out there -- anyone who played the game and felt it made a material difference to their success?
- danielxli 4y ago
  Yeah! would love to hear if there are any of these
- alixanderwang 4y ago
  oh i actually did play it a few years back when I launched Terrastruct (company behind D2). It was just a solo-effort bare bones project at the time, but I reached out to a hunter and all that. Got 112 upvotes (https://www.producthunt.com/products/terrastruct https://www.producthunt.com/products/terrastruct), and got a few paid subscriptions from it. It was a material morale boost at a time when I didn't know if anyone would find it worth paying for. We've since grown a lot. In total it was only like $20/mo, but felt like a big success to me at the time. I guess I A/B tested playing the game vs not playing the game, as much as one can.

yawnxyz 4y ago

that's a great way to show off your use case with Plus Docs! This actually makes me want to check out and sign up for Plus more than the other show HN link.

danielxli 4y ago
Thank you! The best way to understand it is really just to see it in action :)

Existenceblinks 4y ago

I rather want some kind of marketplace that's more like solutions <-> problems matching, not maker "community". For example, identifying business problems is hard, the platform should solve "Could these companies' problems be solved by my solutions" problem. Name it realbusinessproblems.com