4 ms·

Apple Marketing under Joz has been in love with this Pro-Max-Ultra tiering, and it's mind boggling. Very very confusing to have Max(imum) be the middle tier. If

by wpm 4y ago

Apple Marketing under Joz has been in love with this Pro-Max-Ultra tiering, and it's mind boggling. Very very confusing to have Max(imum) be the middle tier. If Ultra was Ultimate, maybe it'd make more sense, but Pro-Ultra-Max just makes more sense. But even Max kinda stinks because it's basically the same word as "Macs". Max Macs, Macs Max. Ugh

achairapart 4y ago
Also: Pro is messing up with the well-known and familiar "Pro" as in Macbook Pro and Mac Pro. I.e.: "Hey, look at my new Macbook Pro M2 Pro!" Then, this is also used - completely unrelated to the CPU in there - in the iPhone line-up, in a whole new mixed-up level ("look at my new iPhone Pro Max Ultra!"), as well as randomly for other hardware (AirPod Max?). What a mess. Actually, this is worse then 90s Apple.