"We're Number One; why bother to try harder?" I would suspect GMail is costing Big G more than they're making out of it, and they're trying to gently shove use

"We're Number One; why bother to try harder?" I would suspect GMail is costing Big G more than they're making out of it, and they're trying to gently shove users off the platform, but they've never had any problem simply closing a popular service.