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> If you're selling a machine to professionals They are selling to professionals, but probably not ones that speak your exact language. Having a solid understa
by nomel 4y ago
> If you're selling a machine to professionals
They are selling to professionals, but probably not ones that speak your exact language. Having a solid understanding of hardware puts you into a small small minority of professionals that this was meant to be for. This is the same for Intel and AMD marketing: hardcore tech people are not the target audience for this material.
- ianai 4y agoRead their other comments. They have an axe to grind against apple. This is like Chevy fans trolling an F150 forum.
- cantSpellSober 4y agoThen maybe remove the word "Pro"?
- nomel 4y agoIf you're using your computer to make money, then "Pro" seems appropriate: Professional: 1. relating to or belonging to a profession. 2. engaged in a specified activity as one's main paid occupation rather than as a pastime. What definition do you see as more appropriate?
- cantSpellSober 4y agoIf you know what "color grading" is (and your job depends on doing it) you're probably a "hardcore tech" person that knows what the mystical abbreviation "GPU" stands for. Professional writers using a word processor might not understand what "hardware-accelerated H.264" means, yet there it is on their website under Air! Are those for "hardcore tech" people? https://www.apple.com/shop/buy-mac https://www.apple.com/shop/buy-mac
- nomel 4y agoI think I've lost the point of the discussion. You're referencing marketing material. All marketing material is to sell the product, usually to a somewhat targeted subset of the buyers. Looking at their sales, and around any office, their marketing, and "Pro" products, appear to be extremely appealing to a large range of professional users. I think this shows that their "Pro" label is appropriate. I'm having trouble understanding why you think it isn't appropriate. Do you have a notebook in mind that is worthy of a "Pro" label, so I can see what you're baseline is?
- cantSpellSober 4y agoYou defined a "Pro" as someone that's "using your computer to make money", like writers using a word processor. Let's suppose all they do is use Google Docs in a browser. Should they buy the Air, or pay the premium for the Pro? After all, they're "hardcore tech" people.
- nomel 4y agoSorry, I still don't understand what you think "Pro" should be used for, when the label is attached to a notebook. Do you have an example of a notebook where a "Pro" label would be appropriate, as an example, so I can understand where you're coming from?