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Ultra since pro is the baseline adjective. Not that I find the naming any good but Max v Ultra would have been more of a head scratcher.
by masklinn 4y ago
Ultra since pro is the baseline adjective.
Not that I find the naming any good but Max v Ultra would have been more of a head scratcher.
- jslql 4y agoI assume Max is better since there’s nothing higher than the maximum.
- masklinn 4y agoWhich is why it's more of a head scratcher. Pro < Max < Ultra. The Max is a Pro with (up to) double the number of GPU cores (and memory controllers), the Ultra is two maxes stapled together: https://arstechnica.com/gadgets/2022/03/apples-m1-ultra-tapes-two-m1-max-chips-together/ https://arstechnica.com/gadgets/2022/03/apples-m1-ultra-tape...
- wpm 4y agoApple Marketing under Joz has been in love with this Pro-Max-Ultra tiering, and it's mind boggling. Very very confusing to have Max(imum) be the middle tier. If Ultra was Ultimate, maybe it'd make more sense, but Pro-Ultra-Max just makes more sense. But even Max kinda stinks because it's basically the same word as "Macs". Max Macs, Macs Max. Ugh
- achairapart 4y agoAlso: Pro is messing up with the well-known and familiar "Pro" as in Macbook Pro and Mac Pro. I.e.: "Hey, look at my new Macbook Pro M2 Pro!" Then, this is also used - completely unrelated to the CPU in there - in the iPhone line-up, in a whole new mixed-up level ("look at my new iPhone Pro Max Ultra!"), as well as randomly for other hardware (AirPod Max?). What a mess. Actually, this is worse then 90s Apple.