Less is more. I'm guessing the % of M2 customers that are upgrading from an M1 is less than 10%. If ~75% (my guess) of target customers for M2 are Intel mac own

Less is more. I'm guessing the % of M2 customers that are upgrading from an M1 is less than 10%. If ~75% (my guess) of target customers for M2 are Intel mac owners, Apple should focus on them first. They can then do more targeted ads w/ relevant stats to win each subgroup in the remaining 25%