I agree with the above points, and have one more of my own. Try to gather events and stuff from third party services, so if no one is around, you still have 'so

I agree with the above points, and have one more of my own. Try to gather events and stuff from third party services, so if no one is around, you still have 'something' to show your users. Edit: and you don't post popular events on your twitter account? you're not using twitter to it's full potential! (look at what stackexchange does with its many sites and it's twitter account).