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As someone who works for a DMP/DSP provider which implements UID2, Let me clarify 3 things 1. It is against IAB terms of service for partners to store a map of

As someone who works for a DMP/DSP provider which implements UID2, Let me clarify 3 things 1. It is against IAB terms of service for partners to store a map of UIDs to PII (email and phone). Many clients do NOT want to share PII with DMPs, and so IAB also allows clients to submit SHA-2 hashed PII for identification. So if you are afraid of UID implementations selling your email, all I can say is that its against the terms of service to do so in conjunction with a UID 2. UID2 DSP Workflow implementations must provide an opt-out endpoint to them so that your UID won't be used in targeted advertising if you choose. This does not require them to purge your UID from their records or any info associated with it, but they must ignore that info in bid requests if you have requested to opt-out. 3. IAB is currently the main provider of UID2, but the system is designed so anyone can become a provider. IAB may not be the one handling your PII or UID. It is intended to be a decentralized system to solve the coming death of proprietary 3rd party tracker cookies. Philosophically, we the users must accept that the price of free content is advertisement. If we want to continue to receive content, we must consent to some level of tracking and targeted advertising, or we must become okay with paying a monthly subscription for internet content. Without targeted advertising and a decentralized RTB ecosystem, there is no open internet; Google and Facebook will dominate everything, and small sites will be unable to compete

account42 4y ago
> 3. IAB is currently the main provider of UID2, but the system is designed so anyone can become a provider. IAB may not be the one handling your PII or UID. It is intended to be a decentralized system to solve the coming death of proprietary 3rd party tracker cookies. And you realize that third party cookies are gong away because people don't want to be tracked across different organizations, right? That means working around that limitation is the IAB and those working with them being actively malicious. > Philosophically, we the users must accept that the price of free content is advertisement. Nope. > If we want to continue to receive content, we must consent to some level of tracking and targeted advertising, or we must become okay with paying a monthly subscription for internet content. Absolutely not. It is human nature to create and to share. People have always created and shared - long before parasites like the advertisement industry have inserted themselves into that process. This argument is even more ridiculous for the internet where content is primarily created by users which receive no or almost no revenue from the ads shown by the platforms hosting their work. > Without targeted advertising and a decentralized RTB ecosystem, there is no open internet; There was an open internet before targeted advertisement. > Google and Facebook will dominate everything, and small sites will be unable to compete Google and Facebook are advertising companies. They dominate because of advertising.

account42 4y ago

> 3. IAB is currently the main provider of UID2, but the system is designed so anyone can become a provider. IAB may not be the one handling your PII or UID. It is intended to be a decentralized system to solve the coming death of proprietary 3rd party tracker cookies. And you realize that third party cookies are gong away because people don't want to be tracked across different organizations, right? That means working around that limitation is the IAB and those working with them being actively malicious. > Philosophically, we the users must accept that the price of free content is advertisement. Nope. > If we want to continue to receive content, we must consent to some level of tracking and targeted advertising, or we must become okay with paying a monthly subscription for internet content. Absolutely not. It is human nature to create and to share. People have always created and shared - long before parasites like the advertisement industry have inserted themselves into that process. This argument is even more ridiculous for the internet where content is primarily created by users which receive no or almost no revenue from the ads shown by the platforms hosting their work. > Without targeted advertising and a decentralized RTB ecosystem, there is no open internet; There was an open internet before targeted advertisement. > Google and Facebook will dominate everything, and small sites will be unable to compete Google and Facebook are advertising companies. They dominate because of advertising.