It's a socketed CPU intended for low-power small form factor systems and thus will usually be running with Intel-recommended power limits or lower, for all the

It's a socketed CPU intended for low-power small form factor systems and thus will usually be running with Intel-recommended power limits or lower, for all the same reasons that laptop CPUs are usually running with low power limits. The control mechanisms don't actually function any differently between their laptop and desktop CPUs, they just have different default parameters (the various turbo limits). The only relevance of the socketed nature of this part is that it is easy to put it in a normal desktop form factor where a big heatsink and possibly tweaked turbo limit settings can be used to generate misleading benchmark results. But it's not actually certain that this is what's happening; the Intel-recommended default behavior for this chip can plausibly produce the reported results—just not in any way that could be reasonably described as "35W".