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The video is good exercise in "You can't please everyone." Comments here are about 50-50 "love the dance", "hate the dance", and with a sparser spattering of "
by jws 15y ago
The video is good exercise in "You can't please everyone."
Comments here are about 50-50 "love the dance", "hate the dance", and with a sparser spattering of "cool" and "who cares" to the philosopher designation.
He doesn't need to win everyone, or even a significant percentage of the population. Attracting the 33% or so that like the dancing and aren't alienated by the philosopher tag gets him a large enough market.
Without the dancing philosopher, essentially no one would have heard of his product.
- jaysonelliot 15y agoI disagree wholeheartedly. Look at all the great products that have come out of Quirky. No dancing philosophers there. If this case were truly innovative—and I sort of think it is—people would go for it, and share it with their friends. I believe he lost sales with the corny video, rather than gaining any new ones.
- jws 15y agoQuirky? Never heard of them. Do they dance? Do they ponder? What if this case is just one more variation of a theme with 500 incumbents? Ok, I googled and have seen some of quirky's designs on the "hey this is design" type of web sites. They appear to have established brand and an extensive network of retailer relationships. It seems a different game. A press release gets them eyeballs.
- troll24601 15y agoI've never heard of Quirky.
- arctangent 15y agoWhether the guy can dance or not is immaterial. He's succeeded in getting us to talk about the product, and that's what counts. I don't watch TV but practically every advert I've seen is (a) terrible and (b) designed to get people talking about it.