Thanks for sharing this! From the IAB, I'm not surprised unfortunately Normalize emails is "best practice" for all the dirty "unique identifiers" players, see

Thanks for sharing this! From the IAB, I'm not surprised unfortunately Normalize emails is "best practice" for all the dirty "unique identifiers" players, see ID5 for example https://support.id5.io/portal/en/kb/articles/passing-partner-data-to-id5#Deriving_the_Partner_Data_pd_Value https://support.id5.io/portal/en/kb/articles/passing-partner...