This is actually the point of SEO. The problem that SEO solves is not "How do I make sure that the end-user searching for information sees the best information

This is actually the point of SEO. The problem that SEO solves is not "How do I make sure that the end-user searching for information sees the best information?" The problem that SEO solves is "How do I make sure that the end-user searching for information sees my page?" SEO is an attempt to subvert search engines for ad revenue. Once you have the ad impression recorded, the actual page content isn't so important.