lokedhs said "ostensibly" because the internet advertising industry has long maintained the pretence that tracking users and showing them relevant ads is helpfu

lokedhs said "ostensibly" because the internet advertising industry has long maintained the pretence that tracking users and showing them relevant ads is helpful to the user, when the truth is the advertising industry cares about the opinion of users like the thanksgiving industry cares about the opinion of turkeys - which is to say, not at all. There's a reason these things are opt-out rather than opt-in. The answer to marcus0x62's question - why would a person want advertisers to correlate their behavior - is that they wouldn't, and if they want to advocate for their own self-interest they should install an ad blocker.