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Ask HN: Let's Advertise Adblockers?
In the United States, 34.2 percent of internet users said they used adblockers.
Adblockers have been around for a while, why didn't the number reach 90%+ values, as some predicted in 2010s?
What if, hypothetically, there was a donation-funded non-profit to finance an ad campaign using the common ad suppliers (e.g. adsense), paying ridiculous amounts of money to bump that number to, say, 60%?
Of course large ad providers would want to remove this campaign from their platforms, but still, there are physical ad spaces that are out of their reach.
No one who I helped to install an adblocker hasn't been dissatisfied with it, so it could be only a small push in the right direction that is needed to get rid of ad-driven models of revenue globally.
Hope the banner blindness of the population wouldn't be a limiting factor for this idea to be implemented
- anenefan 4y agoThough small sites might derive a limited income from ads, big areas like google and facebook would certainly push pack if most people adopted an adblocker. Users would soon find themselves locked into a system that proves they loaded the ads. Money would be better spent creating a virtual screen sandboxed extension for browsers where ads were navigated to the e screen ... where most people could opt not to ever view and ultimately deleted.
- klntsky 4y ago> Users would soon find themselves locked into a system that proves they loaded the ads. How would it be possible to implement without dropping the current web standards and starting the web from zero?
- anenefan 4y agoSome areas, thankfully just a few (esp those that have a deal between a specific advertiser,) already use this concept via access cookies. It sort of sucks for me when I strike it, because I may not use an ad blocker, the onus is on the advertiser to declare they've loaded data at the customers end and send the pass cookie, but refuse to do so since their reach deep scraping API tool is blocked, and is returning nothing or rubbish.