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I agree too. Target all your marketing efforts on these cities. Don't even bother about tech news. If it gets popular Techcrunch will want to interview you. Buy
by lucaspiller 15y ago
I agree too. Target all your marketing efforts on these cities. Don't even bother about tech news. If it gets popular Techcrunch will want to interview you. Buy ads in the local area, organise events and give out flyers in the city centre.
One company that has done a good job of this is Lovestruck in London. They are a dating site, which isn't really my thing, but in terms of getting their brand known they can't really do much better. They have adverts all over the tube, give out flyers at major transport interchanges, and even organise regular free events (which they need to advertise more IMO).