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Not sure if I agree with the rebrand idea. You don't want to lose whatever awareness you worked hard for by changing the name and logo again. Move forward. Get

• mechanical_fish 15y ago
  One could do both: Spin off some experimental new brands and try to rehab the existing brand. The codebase is there. The infrastructure is there. The company has exercised the whole stack from prototyping through to delivery and maintenance. New brands or brand variants aren't cheap, but they might be a lot cheaper than starting over. These folks can, in theory and provided it fits within the limits of human endurance, build a dozen variants on the idea. They can release the app that specializes in three major cities and the app that is targeted specifically at golfers looking for golf buddies and the app that's targeted at meetups among beer aficionados and throw more marketing spaghetti at the wall for the original app. (Though obviously I have no idea if any of these things will yield profits or not.)
  • basixx 15y ago
    I like your ideas, but you're not accounting for time and energy costs. And it also seems like they don't have much motivation left in the tank.
    • mechanical_fish 15y ago
      This is true. But those of us in the comfy armchair can only throw out the ideas. It's up to the players on the field to decide which are useful. I would hardly second-guess them whatever they chose to do.