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I agree with the Major cities approach. You need to think about cities where a lot of people visit/move to and want to meet new people. The market is certainl
by ranebo 15y ago
I agree with the Major cities approach. You need to think about cities where a lot of people visit/move to and want to meet new people. The market is certainly there, as my girlfriend and I use meetup.com for exactly this reason in Tokyo.
Sidenote: I wanted try the app out but couldn't find it in the Australian or Japanese stores. Have you limited it to US only? If so that seems crazy to me. So what if there are no other users in the area?, improve the feedback/take that opportunity to get them to spread the word.
- inkaudio 15y agoI think that's one of their biggest challenges, people are using meetup for this sort of thing. Another thing to keep in mind is 37signals encourage people not to quit there jobs until they have a hit. A lot of people forget that. Their motto is risk adverse, slow and calculated way of doing business. If you read their popular profitable and proud series, majority of the entrepreneur all seem to have work on their startups as a side project until they got traction.
- lucaspiller 15y agoI agree too. Target all your marketing efforts on these cities. Don't even bother about tech news. If it gets popular Techcrunch will want to interview you. Buy ads in the local area, organise events and give out flyers in the city centre. One company that has done a good job of this is Lovestruck in London. They are a dating site, which isn't really my thing, but in terms of getting their brand known they can't really do much better. They have adverts all over the tube, give out flyers at major transport interchanges, and even organise regular free events (which they need to advertise more IMO).