I agree this is a cultural problem. Houses are seen as retirement vehicle, etc. I think it's partially a sales tactic, to switch your brain into "investing" mod

I agree this is a cultural problem. Houses are seen as retirement vehicle, etc. I think it's partially a sales tactic, to switch your brain into "investing" mode and willing to fork up a lot of cash and leverage (I'm "investing" in a Tesla, see how much gas i'll save?).