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With a third party client Twitter can’t (easily?) measure if an ad was actually seen by the end user (impression) or if it was just served by the API but never
by calr 4y ago
With a third party client Twitter can’t (easily?) measure if an ad was actually seen by the end user (impression) or if it was just served by the API but never rendered on the users screen. A lot of ad measurement follows from there.
- smcl 4y agoThat’s a fair point but IMO still not a completely unsolvable problem