3 ms·

Twitter was making no money off you so I doubt Elon Musk will care.

smcl 4y ago
I thought about this, so I wasn't seeing the sponsored tweets ... but I don't see why they couldn't have just modified the feed they provided to Tweetbot, Twitterific et al to include these ads. I agree that Elon doesn't care, but he probably should care that heavy users like me can be so quickly and easily lost. And in addition to being more bad PR, 3rd party developers will interpret this as a clear signal not to invest much in integrating with Twitter.
- calr 4y ago
  With a third party client Twitter can’t (easily?) measure if an ad was actually seen by the end user (impression) or if it was just served by the API but never rendered on the users screen. A lot of ad measurement follows from there.
  - smcl 4y ago
    That’s a fair point but IMO still not a completely unsolvable problem
- gardenhedge 4y ago
  His goal is to reduce costs, not increase or maintain the user base.
superfrank 4y ago
That thinking only works for so long. If you drive away enough users, eventually your network effect starts to weaken making it easier for even more users to leave. I also think it's an odd decision now that they're exposing view count to users. Driving away users on third party clients will cause that number to drop.
- throwaway46829 4y ago
  Also, even if they weren't making money from such users, if this is a common experience, the opportunity to make money from them with advanced warning to switch to the official client existed but has now been lost.
- raydev 4y ago
  > If you drive away enough users We don't have any hard numbers but I'm curious why you think network effects would apply here. Twitter's audience is not the same as it was 10 years ago, when the tech/tech-adjacent Twitter audience made a huge fuss over API access, and they were probably generating close to a majority of the content at that time. I think it's likely this group is too small to matter now.
jwcooper 4y ago
But it's likely they could have made money off of 3rd party apps. For some reason they didn't figure out how or didn't care to try. My twitter usage is so fine tuned to tweetbot, that I'm also just a lost user. I miss some of the people I followed, but it's fine. I have no interest in using the official twitter app. It's back to RSS feeds for me, which I find fill a similar niche to twitter.
synu 4y ago
In theory at one point it could have been something more interesting than a forum for people who are paying Elon money. But that ship probably sailed long ago.
Hamuko 4y ago
Considering that Twitter Blue isn't even available in my country, I'm not sure if Twitter is actually that interested in making money off of me.
raydev 4y ago
Not sure why you've been downvoted, you've called out the most likely concern. Despite the APIs bringing in some money, I doubt they've covered the ad revenue loss, especially in recent years as more and more advertisers started using Twitter at scale, and as more of the world joined Twitter. The audience using these APIs via Tweetbot, Twitterific, etc, has become an ever smaller percentage of Twitter's userbase. It's probably not even worth the effort to figure out how to better monetize the APIs, given the small audience. And not everyone is so desperate to avoid the algo timeline that they're willing to pay a 3rd party app. Personally, I was a Tweetbot user from around 2013 to 2018, but I kept switching over to the first party app more and more, as Twitter started to add more features that weren't available to Tweetbot. And then I discovered I was spending all my time in the first party app anyway because of the algo timeline, so I quit using Tweetbot.

smcl 4y ago

I thought about this, so I wasn't seeing the sponsored tweets ... but I don't see why they couldn't have just modified the feed they provided to Tweetbot, Twitterific et al to include these ads. I agree that Elon doesn't care, but he probably should care that heavy users like me can be so quickly and easily lost. And in addition to being more bad PR, 3rd party developers will interpret this as a clear signal not to invest much in integrating with Twitter.

calr 4y ago
With a third party client Twitter can’t (easily?) measure if an ad was actually seen by the end user (impression) or if it was just served by the API but never rendered on the users screen. A lot of ad measurement follows from there.
- smcl 4y ago
  That’s a fair point but IMO still not a completely unsolvable problem
gardenhedge 4y ago
His goal is to reduce costs, not increase or maintain the user base.

superfrank 4y ago

That thinking only works for so long. If you drive away enough users, eventually your network effect starts to weaken making it easier for even more users to leave. I also think it's an odd decision now that they're exposing view count to users. Driving away users on third party clients will cause that number to drop.

throwaway46829 4y ago
Also, even if they weren't making money from such users, if this is a common experience, the opportunity to make money from them with advanced warning to switch to the official client existed but has now been lost.
raydev 4y ago
> If you drive away enough users We don't have any hard numbers but I'm curious why you think network effects would apply here. Twitter's audience is not the same as it was 10 years ago, when the tech/tech-adjacent Twitter audience made a huge fuss over API access, and they were probably generating close to a majority of the content at that time. I think it's likely this group is too small to matter now.

jwcooper 4y ago

But it's likely they could have made money off of 3rd party apps. For some reason they didn't figure out how or didn't care to try. My twitter usage is so fine tuned to tweetbot, that I'm also just a lost user. I miss some of the people I followed, but it's fine. I have no interest in using the official twitter app. It's back to RSS feeds for me, which I find fill a similar niche to twitter.

synu 4y ago

In theory at one point it could have been something more interesting than a forum for people who are paying Elon money. But that ship probably sailed long ago.

Hamuko 4y ago

Considering that Twitter Blue isn't even available in my country, I'm not sure if Twitter is actually that interested in making money off of me.

raydev 4y ago

Not sure why you've been downvoted, you've called out the most likely concern. Despite the APIs bringing in some money, I doubt they've covered the ad revenue loss, especially in recent years as more and more advertisers started using Twitter at scale, and as more of the world joined Twitter. The audience using these APIs via Tweetbot, Twitterific, etc, has become an ever smaller percentage of Twitter's userbase. It's probably not even worth the effort to figure out how to better monetize the APIs, given the small audience. And not everyone is so desperate to avoid the algo timeline that they're willing to pay a 3rd party app. Personally, I was a Tweetbot user from around 2013 to 2018, but I kept switching over to the first party app more and more, as Twitter started to add more features that weren't available to Tweetbot. And then I discovered I was spending all my time in the first party app anyway because of the algo timeline, so I quit using Tweetbot.