I’m not sure it does. In lieu of serving ads, the major clients pay for Twitter V2 API access which they recover from their users through subscriptions. Twitte

I’m not sure it does. In lieu of serving ads, the major clients pay for Twitter V2 API access which they recover from their users through subscriptions. Twitter could have placed ads in the API feed and required certain analytics, it chose not to. Similarly, the revenue from these clients comes from countries where Twitter Blue is not available. Moreover these third party clients are predominantly used by the kinds of power users on the platform who act as a draw for other users to join and stay on Twitter. They have value far in excess of their direct revenue. I can’t see any way that this makes sense from a revenue perspective.