Apart from the intra-company dynamics, there is also the fact that Google do not face the same kind of consumer driven market pressure as, say, Walmart. I do r

Apart from the intra-company dynamics, there is also the fact that Google do not face the same kind of consumer driven market pressure as, say, Walmart. I do recommend the excellent "Allocation under Dictatorship: Research in Stalin’s Archives"[1] where the greatest incentive individuals face in an organization have involve doing relatively better compared to other individuals in the organization without significant outside indicators of the right direction. In that sense, Google is like a government behemoth. Most involved in its direction and functioning have incentives that are decoupled from whether the people who are touched by their "products" and "services" are happy with them. [1]: https://wrap.warwick.ac.uk/164/1/WRAP_Harrison_jel05.pdf https://wrap.warwick.ac.uk/164/1/WRAP_Harrison_jel05.pdf