I read "quantify" a little ambiguously, possibly because I'm projecting. For me, it's enough to be able to explain the potential customer value. And this often

I read "quantify" a little ambiguously, possibly because I'm projecting. For me, it's enough to be able to explain the potential customer value. And this often happens after the fact. We actually try to get people here to listen to their gut and do small versions of work, _then_ tell the story of why it might matter.