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I get the complaint, I guess, but what possible benefit is there in demanding such a massive change? Changing the name of ASF would likely cost millions of doll

I get the complaint, I guess, but what possible benefit is there in demanding such a massive change? Changing the name of ASF would likely cost millions of dollars over the span of months or years. Why? What is there to gain? The word "Apache" can now only be used in the context of native Americans, great. Now what? The global exposure of the word has decreased by 90%. What did you gain? I really don't see this as harmful to the Apache people in any way, but I guess I am just some white dude. It seems very frivolous with no real end goal in mind. I genuinely can't come up with any benefits for anyone if ASF were to change their name. I'm not saying the Apache people can't or shouldn't demand this change, but I am asking why. It just doesn't make any sense.

krapp 4y ago
> The word "Apache" can now only be used in the context of native Americans, great. Now what? The global exposure of the word has decreased by 90%. What did you gain? The military helicopters give the word far more exposure than the server software - and given the relationship between Native Americans and the US military I can see a greater argument against the usage in that case (although as far as I'm aware many Apache are fine with it as a sign of respect.) But what value is there in that exposure for Natives in general? Maybe the political leverage gained by forcing praxis from a corporation is of greater value to them.