When I was building PitchGround, this is what I did. My target audience were mostly small business owners, agencies and marketers. So I built a community aroun

When I was building PitchGround, this is what I did. My target audience were mostly small business owners, agencies and marketers. So I built a community around these people and start providing them with value contents, started doing some webinars, partners and collaboration. Built an initial set of audience, and then launched PitchGround. I will always ask questions in the community, which I would use as a way to validate my idea, get feedback and more. This helped me connect with my audience better. When I launched PitchGround, I already had initial audience to begin with. I continue doing the same till date. Build Contents to Build Distribution > Invite users to our community> Create Brand Awareness. That's the general flow I follow.