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I'm interested in "build an audience before building a product" - classically you would determine a target market/niche, build an MVP, and then attempt to marke
by fhd2 4y ago
I'm interested in "build an audience before building a product" - classically you would determine a target market/niche, build an MVP, and then attempt to market it, refine it with early customers. What kind of audience and conversations can you have without _any_ product? I've seen more than one startup fail by investing into marketing without having anything to market ready. But I'm curious in other experiences.
- uditgoenka 4y agoWhen I was building PitchGround, this is what I did. My target audience were mostly small business owners, agencies and marketers. So I built a community around these people and start providing them with value contents, started doing some webinars, partners and collaboration. Built an initial set of audience, and then launched PitchGround. I will always ask questions in the community, which I would use as a way to validate my idea, get feedback and more. This helped me connect with my audience better. When I launched PitchGround, I already had initial audience to begin with. I continue doing the same till date. Build Contents to Build Distribution > Invite users to our community> Create Brand Awareness. That's the general flow I follow.