It's less that people dislike subscriptions and more that they dislike subscription models transparently designed to take their money. Jetbrains has the subscr

It's less that people dislike subscriptions and more that they dislike subscription models transparently designed to take their money. Jetbrains has the subscription model down to a fine art. Would I pay $500 up front for all of jetbrains' software? No, probably not. But I've been paying $15 a month for their entire catalog for many years and I'm happy about it. The subscription cost goes down over time, you can add products to your subscription at any time and retain your continuity discount and you get perpetual fallback licenses. If jetbrains suddenly changes their subscription price to something I'm unwilling to pay, I still get to use the software I already paid for. The value of this subscription is immense and everyone who has a jetbrains subscription tells everyone else about it. It's pretty much the best subscription model out there. On the other hand, a subscription for heated seats is a transparent ploy to just take my money. I'd sooner install a manual switch hooked up to the heater wires than pay monthly for them. You subscription needs to provide value greater than the cost. You user needs assurance that you won't one day up the price for no reason or remove features/value. Your users want to feel like they're getting something useful out of the arrangement rather than just handing you money. If your users prefer a perpetual one time license cost over a subscription, then you should think about the value your product provides over time. Is your product worth $15 a month forever or is it worth a single $500 license? Your customers seem to think it's the latter option.