The added value is running the whole thing as a service. They are responsible for running it, maintaining it and monitoring it. They track dependencies and prov

The added value is running the whole thing as a service. They are responsible for running it, maintaining it and monitoring it. They track dependencies and provide the geolocation backend. This is added value. There's quite a few services that actually just take an open source component, provide a little glue code and a configuration backend and actually make money off that. (cloudant, redis2go,...). Whether it's worth the price charged certainly depends on your point of view and your needs as well as your technical setup.